Branding in the age of social media | Xplantr

Branding in the age of social media

How do you want your business to be known? 

Social media has a huge impact on the everyday lives of people. From getting updates on the latest trend in fashion, to getting firsthand news, everyone is dependent on social media. Although the importance of it is accepted, but the value still remains in question to most business owners! 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, according to Hubspot. The prominent social media platforms has a rising number of audience with the increased "on the go" social activity. Since the emergence of social media, brands are trying to engage and interact with their prospect clients more personally. Invest in the platform that suits your business category and find the right kind of impact.


But why exactly does your brand need social media marketing?

[1] Increase your brand recognition: Make it or break it! Your brand image depends on the contents that you share. You can enhance your brand reputation with regular updates about your prospects or social happenings to increase your visibility. Smart contents allow our brand to be more recognizable and familiar. Showcase your business and increase you brand awareness to make it more credible, so that when a new consumer wants to know more about you, they can go to your social media profile and get their required information. The response or reaction rate reassures the potential customer of how popular the brand is. Your social media page should establish that your brand is active and is regularly upgrading the products or services. Regular interaction with customers and answering to their queries show that the business cares about customer satisfaction. So grab the opportunity to syndicate your content and make yourself more visible. 


[2] A strong social media platform builds loyalty: It is important to have a two-way communication with your audience. Not only should you display your products and services, but you should also answer to queries and be a solution to the problems that your audience and overcome the challenges. This way you can make your audience dependent on your feedback and also win their heart with your valued feedback. For example if you sell original products, they will remember you as their solution to get authentic products with your assured reliability. Build a relationship based on trust and care on proactive tools like social media channels.

[3] Avail an active audience: LinkedInFacebook, Google+Twitter, Instagram and other prominent social media platform users are always looking forward to new brands so that they can view the latest product launch without going somewhere physically, just to avoid the traffic load. Right after a new business launch, a lucrative offer or a dynamic event starts a trend of likes, and people are more attracted to visit a place based on how interested others are. Interesting creative posts make them coming back for more! So target your own required group of people and make sure they always see your updates.

[4] Get improved customer insight: What does your customer demand from your industry? How much are they willing to spend? Do they find your products classy, or too dull? Which offers do they most respond to? Get personal feedbacks from your clients and you won't have to wonder what are the strengths and weaknesses of your business! Through an active social media engagement, you can obtain regular feedback to make smarter business decisions. You can monitor user comments and queries and get a proper judgment on the thoughts and needs of your customers. Beyond evetything...

        "A satisfied customer is the best business strategy of all" - Michael LeBoeuf Michael LeBoeuf

[5] Increase sales and decrease costs: Expand your sales by turning prospects into customers by responding to their requirements promptly. When you know what your clients demand, you have a better insight on what to offer, thus ensuring quick sales. Also, social media marketing is the most cost-effective way to advertise. By investing a small amount of time and money you can get significant access to clients. Since nowadays people are less into traditional print media, social medias remain the top social media platforms where people spend a good amount of time. With TV and radio, you have to consider the spike in prices during peaks times to advertise (rush hour traffic or popular shows).

With the ever increasing popularity of social media apps which are integrated to our daily lives, it is highly recommended for every business to portray their product or service in the social media platforms, as the audience not only appreciates an active business, but also become loyal fans with constant creative exposure.